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From the Guardian UK:
The TV ad is the first by Heinz’s new ad agency AMV BBDO since it won the £10m a year UK business last year. AMV BBDO said that the concept behind the campaign is that the product tastes so good “It’s as if you have your own New York deli man in your kitchen”. The TV campaign will run for five weeks and be supported by press ads of the deli chef and the strapline “Give your BLT a little NYC”.

Its unclear whether this ad was meant to show a gay couple, or to merely replace the common “mum” with a deli man, but that kiss was sweet and gentle as could be.

Via Joe.My.God