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Pepsi Stuff SuperBowl ad w/ Justin Timberlake

01.31.2008 @ 4:10 PM in Lifestream
pepsi.jpg Tomorrow, that is Feb 1st, you will be able to start banking those little codes you've been finding under your Pepsi caps. Unlike previous Pepsi/music giveaways, this is a points based system: 5 caps get you a DRM-free song courtesy of Amazon Mp3 Downloads. There are other prizes in the mix, and other things to save up for, like trips, hdtv's, clothes, and money. The Superbowl marks the official launch of the campaign; take a look below of the commercial featuring Justin Timberlake getting knocked around NYC. and here's the officicial press release from Pepsi on the whole deal
Pepsi Stuff Kicks Off on the Super Bowl PURCHASE, N.Y., Jan. 14 /PRNewswire-FirstCall/ — Pepsi and Amazon.com are teaming up on Pepsi Stuff, a massive collect-and-get program where consumers can download the most DRM-free MP3 music available anywhere. Four billion specially marked Pepsi packages will allow people to collect points and redeem them for music from Amazon MP3 that can be played on virtually any digital portable device (including iPod®), organized in any music management application, or burned to a CD. Beginning February 1, consumers purchasing Pepsi products can “bank” their points on PepsiStuff.com and redeem them for music on Amazon MP3. Amazon MP3 offers Earth’s Biggest Selection of a la carte, DRM-free MP3 music downloads, with over 3.25 million songs from more than 270,000 artists. Five points earn consumers one MP3 song download from the libraries of EMI Music, SONY BMG MUSIC ENTERTAINMENT, Warner Music Group and tens of thousands of other music labels. Pepsi’s biggest promotion ever makes its debut on the Super Bowl. “MP3 music is the future of the industry and Pepsi Stuff is an accelerator,” said Danny Socolof, President of Las-Vegas based MEGA, Inc., which facilitated the Pepsi/Amazon alliance. “It will help more people discover legal DRM-free music downloading sooner than they might normally have. It’s also likely to draw in music fans who are not as familiar with digital downloading, which can help build a healthy future for the music business.” “We are excited to team up with Pepsi and reward millions of Pepsi Stuff participants with high-quality DRM-free music downloads from major and independent labels, playable on virtually any device, and an easy downloading experience that doesn’t require special software,” said Bill Carr, Amazon.com Vice President for Digital Music and Movies. “Pepsi Stuff gives consumers choices — many choices: from the prizes they select, to the music they want to hear, to the device they want to play it on,” said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola North America. “We’re also broadening the prize pool to include Amazon Unbox TV downloads, electronics, apparel, DVDs and CDs. We’re offering up to $1 billion in prizes, making this the largest promotion we’ve ever done.” Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many other big prizes. Consumers may sign up now to be reminded when the promotion begins at www.pepsistuff.com. Pepsi has a long history of marketing through music, beginning with the first advertising jingle ever broadcast nationwide in 1940 and spanning the ’60s and ’70s with the Pepsi Generation. In the 1980s Pepsi began developing relationships with some of the world’s biggest recording artists and featured chart-topping songs in marketing campaigns, concerts and commercials. It’s a strategy that continues today, including recent associations with superstars Kanye West, Beyonce, Gwen Stefani and Green Day. Pepsi Stuff will be executed across the entire Pepsi trademark: Pepsi-Cola, Diet Pepsi, Diet Pepsi MAX, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Wild Cherry, Diet Pepsi Jazz, Diet Pepsi Lime and Diet Pepsi Vanilla. It will be supported by an extensive marketing campaign that will include TV, radio and outdoor advertising created by BBDO NY. TracyLocke (Wilton, CT), Pepsi’s promotional agency of record, has been instrumental in the development and ongoing execution of the program. About Amazon MP3 Amazon MP3 is Amazon’s DRM-free MP3 digital music store where every song and album is playable on virtually any digital music-capable device, including the PC, Mac®, iPod®, Zune®, Zen®, iPhone(TM), RAZR(TM), and BlackBerry®. Amazon MP3 offers Earth’s Biggest Selection of a la carte DRM- free MP3 music downloads with over 3.25 million songs from more than 270,000 ar