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Macworld 2008: There’s Something in the Air

01.15.2008 @ 11:36 AM in Technology
macworld08.jpg Same as last year, I'm here to bring you the latest of round the web-updates and information on the shiny new goodies to be unleashed this year at Macworld 08. The show starts at noon EST, and feel free to keep refreshing the page to get the updates as I'll edit this post as soon as something new comes in. I'll be getting most of my info from Gizmodo live coverage. You can always check em out for more specs, but remember to hit me up for the commentary.
  • 11:30 - The Apple store has been down for the longest pre-keynote period, ever. This could mean a total store workaround, a lot more products, or perhaps some new functionalities are being installed. This could also mean that someone jumped the gun, but whatever, the downtime always marks the start of of the reality distortion field for the day. Productivity is grinding to a halt as when noon hits, I'm not doing squat but hitting refresh.
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[Official Lunch for Macworld 08: Taco Salad with extra cheese FTW]

  • [12:08] - Its Started!! People are being let into the 4000 seat auditorium and Coldplay, once again, can be heard over the shuffle.
  • [12:13] - Coldplay, Kanye, now Feist.. I wonder who picks the seating music?
  • [12:14] - Feist cuts out, new get a mac ad, and here comes Steve!
  • [12:15] - “Welcome to Macworld 2008. We’ve got some great stuff for you. There’s clearly some great stuff in the air today.” Jobs starts the retrospective on all the products from last year, iPhone, iPod Touch, iMac. Leopard a great success.
  • [12:20] - Four Points to Discuss. The first was Leopard. Developers are working well with it and over 20% of Mac base has upgraded. Office 2008 now shipping. New Feature of Leopard is Time Capsule, Airport extreme base stations with "server grade" internal harddrive. This allows you to back up your mac wirelessly.
  • [12:22] - 500 GB version - $299, 1 TB $499
  • [12:23] - On to iPhone.. paraphrased "We sold a whole fuckin bunch!" 20K per day average. SDK in Feb, w00t!
  • [12:26] - New apps today for iPhone, Maps with location, Webclips, Customize home screen, SMS multiple people, Lyrics.... looks like the iPhone is moving into its useful stage now.
  • [12:33] - Web clips allow you to create up to 9 home screen bookmarks, will remember where you zoomed or panned.
  • [12:38] - Free update today for iPhones, iPod Touch gets Maps, Mail, Stocks, Notes, and Weather for a $20 one time fee.
  • [12:40] - iTunes Movie Rentals: Touchstone, Miramax, MGM, Lionsgate, Newline, FOX, WB, Disney, Paramount, Universal, Sony all gonna play nice to make this work.
  • [12:42] - Over 1000 movies, those 30 days after DVD release, watch anywhere instantly over broadband. 30 days to start watching, 24 hours to finish. Library Titles: 2.99 New Releases: 3.99
  • [12:45] - In the US, rentals available today, international gets it later in the year. SUCK it UK!
  • [12:47] - Apple TV take 2. No computer required, rent movies from Apple tv in DVD and HD quality, view photos from .mac and flickr. syncs with iTunes, natch. Oh, and there are 100 HD rentals for 4.99 available today.
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[get photos of the Keynote via Macrumors]

  • [12:55] - Steve's Demoing the iTunes rental service. Downloads appear to be fast and quality on point with specs. Create photo screen savers with Apple T[V from .mac galleries and flickr.
  • [1:03] - Free software update for existing Apple TVs. Entry price point reduced from $299 to $229.
  • [1:05] - Software update comes in two weeks
  • [1:07] - 20th Century Fox was the first studio to sign up for movie rentals. Jim Gianopulos, Chairman and CEO of Fox is taking the stage, talks about future of Video rentals, DVD's and the availability of included digital copies, like on Family Guy: Blue Harvest DVD.
  • BOOM!!!!!!!!!
  • [1:10] - Macbook Air
  • [1:12] -"World's thinnest Laptop." Talk about competition specs and how 3lbs is a great weight, but it can compromise features and functionality. MacBook Air is 0.16" to 0.76". The thickest part of the MacBook Air is thinner than the thinnest part of the Sony. It fits inside a envelope.
  • [1:17] - Magnetic Latch with 13.3" widescreen display. Display is LED backlit, macbook style keyboard, ambient sensor. Essentially a Calista Flockhart macbook. Track pad is multi-touch FTW. rotate and resize photos and other things via pinch and finger pivots.
  • [1:20] - 1.8" Hard Drive, 80GB, option for 74GB SSD for your the cost of your firstborn child. 1.6 GHz Standard, 1.8 GHz Option, all Intel Core 2 Duo.... as Intel CEO, Paul Otellini, takes the stage.
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  • [1:24] - 45 Watt MagSafe, 1 USB 2.0 port, Micro-DVI, Audio Out, 802.11n + Bluetooth 2.1/EDR, no word of lasers. Nope, no optical drive, but a Superdrive accessory is available for $99. However, special software lets you hijack "borrow" a mac or PC's optical drive.
  • [1:27] - 5 Hours of Battery Life, 2Gb standard Memory, $1799 base. Pre-order today, ships in months weeks. Full Aluminum case (recyclable), first mercury and lead free battery, blah blah, green, blah, hippie, blah
I'm really dissapointed no mention of the standard macbook being aluminized... its the only product still in lucite and plastic
  • [1:30] - Jobs mulls over how in just two weeks of 2008, they have updated the mac Pro, the Apple tv, iPhone and iPod Touch, Rentals, MacBook Air... sounds like a one more thing is coming.
  • [1:36] - Randy Newman takes the stage (Where the fuck is John Legend?) to perform and I lose my erection.
  • [1:38] - Newman has lost his marbles as he sings a song about the USA and Stalin and the Supreme Court.... great. Will someone get the crazy man off stage so we can have the "one more thing?"
  • [1:40] - Apple.com is updated with information regarding the keynote.
  • [1:45] - And its over.
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