Comments on: Heinz Deli Mayo Ad “Mum”

By: Rocio

Rocio — Sat, 06 Sep 2008 03:07:22 +0000

Hi !
Could anybody please upload or write what they say?
I need the subtitles in spanish but if someone
uploads the text in english it would be also fine
thanks!

By: M B

M B — Sun, 29 Jun 2008 10:12:41 +0000

I went shopping on Friday… and stocked up on Branston Baked Beans, Branston Spagetti Hoops and Branston Tomato Ketchup… (The makers of Branston Pickle - a British Fav)

…when I got home I threw out the last few Heinz products I had in my cupboard…

…it felt very liberating, much better than I could have imagined…

…What’s incredible, is that I’ve bought Heinz products all my life… I’ve never tried an alternative… and the Branston products which I tried over the weekend are actually better… I prefer them!

By: M B

M B — Wed, 25 Jun 2008 16:16:30 +0000

Well it was a deliberate attempt to get publicity… the general feeling amongst advertising agencies is this:

“Apparently in Britain Heinz Deli Mayo can turn any average “mum” into a great deli guy. Who gets kissed by dad going out the door. Which then sparks protests from TV viewers who don’t get the ad. Which cause the ad to be passed all over the internet for commentary or cries of outrage.

All of which makes people talk a lot about Heinz mayo. Well played, by Heinz’s new agency AMV BBDO.”

I also feel that by ‘apologising for any offence’ and ‘withdrawing’ the ad, Heinz have probably improved their position amongst their target customers by appearing to be guardians of “wholesome family values”, which promotes the brand/product as ‘Wholesome’ and ‘good’ for the family (i.e. kids)…

When infact the ad is banned from being shown during the time kids watch TV… because it is UNHEALTHY… full of fat and salt etc…

I’m just more than a little disturbed that they wern’t bothered about the damage a public apology might do, for reinforcement of anti-gay prejudices…?

By: nia

nia — Wed, 25 Jun 2008 15:56:10 +0000

let them hear us! write an email to pressoffice@uk.hjheinz.com with copy to butlerc@amvbbdo.com, Ted.Smyth@us.hjheinz.com, Nigel.Dickie@uk.hjheinz.com and Consumer.Contact@uk.hjheinz.com

subject: Censoring of Heinz Deli Mayo TV ad

dear mr. or mrs. i’m really disappointed, why did you remove the Heinz Deli Mayo TV ad made by BBDO only because a bunch of sick homophobes pressured you to do that? you are endorsing a homophobe agenda and i won’t buy any of your products again until you repair the damage you have done. you have lost one customer, and i’m pretty sure i won’t be the only one. have a nice day xxxxxx

and sign the petition too: http://www.petitiononline.com/heinz/petition.html

we are a lot more than 200 sick homophobes, and they have lost us as customers

By: M B

M B — Wed, 25 Jun 2008 12:13:06 +0000

As a gay man, I actually wasn’t very happy with the ad… and cringed when I watched it… it wasn’t a gay couple… but it didn’t make this clear… infact the ad felt really distasteful to me because it felt like they were trying to ’send-up’ a gay relationship… in some sort of gruesome ’straight’ parody… to get a laugh…

Cheap, shoddy and sensationalist… advertising by AMV BBDO… couldn’t they spot what would happen!

…and now Heinz has gone and compounded it’s misjudgement in letting this Ad air… by pulling the ad very publicly… and in effect bowing to homophobia… what a fuck up!

…it better not have been a deliberate attempt to get publicity! Because I’d feel like going into Tesco… opening a big squeezy bottle of Heinz Tomato Ketchup and spraying their shelves of Deli Mayo with it!!!!

By: Sarx » buffawhat

Sarx » buffawhat — Thu, 19 Jun 2008 00:58:59 +0000

[...] » Heinz Deli Mayo Ad “Mum”: I love European Commercials. [...]