Heinz Deli Mayo Ad “Mum”
June 18th, 2008 Posted in Kinda Gay
Take it as you will, but the new UK tv ad for Heinz is quite delish.
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From the Guardian UK:
The TV ad is the first by Heinz’s new ad agency AMV BBDO since it won the £10m a year UK business last year. AMV BBDO said that the concept behind the campaign is that the product tastes so good “It’s as if you have your own New York deli man in your kitchen”. The TV campaign will run for five weeks and be supported by press ads of the deli chef and the strapline “Give your BLT a little NYC”.
Its unclear whether this ad was meant to show a gay couple, or to merely replace the common “mum” with a deli man, but that kiss was sweet and gentle as could be.
June 18th, 2008 at 8:58 pm
[...] » Heinz Deli Mayo Ad “Mum”: I love European Commercials. [...]
June 25th, 2008 at 8:13 am
As a gay man, I actually wasn’t very happy with the ad… and cringed when I watched it… it wasn’t a gay couple… but it didn’t make this clear… infact the ad felt really distasteful to me because it felt like they were trying to ’send-up’ a gay relationship… in some sort of gruesome ’straight’ parody… to get a laugh…
Cheap, shoddy and sensationalist… advertising by AMV BBDO… couldn’t they spot what would happen!
…and now Heinz has gone and compounded it’s misjudgement in letting this Ad air… by pulling the ad very publicly… and in effect bowing to homophobia… what a fuck up!
…it better not have been a deliberate attempt to get publicity! Because I’d feel like going into Tesco… opening a big squeezy bottle of Heinz Tomato Ketchup and spraying their shelves of Deli Mayo with it!!!!
June 25th, 2008 at 11:56 am
let them hear us! write an email to pressoffice@uk.hjheinz.com with copy to butlerc@amvbbdo.com, Ted.Smyth@us.hjheinz.com, Nigel.Dickie@uk.hjheinz.com and Consumer.Contact@uk.hjheinz.com
subject: Censoring of Heinz Deli Mayo TV ad
dear mr. or mrs. i’m really disappointed, why did you remove the Heinz Deli Mayo TV ad made by BBDO only because a bunch of sick homophobes pressured you to do that? you are endorsing a homophobe agenda and i won’t buy any of your products again until you repair the damage you have done. you have lost one customer, and i’m pretty sure i won’t be the only one. have a nice day xxxxxx
and sign the petition too: http://www.petitiononline.com/heinz/petition.html
we are a lot more than 200 sick homophobes, and they have lost us as customers
June 25th, 2008 at 12:16 pm
Well it was a deliberate attempt to get publicity… the general feeling amongst advertising agencies is this:
“Apparently in Britain Heinz Deli Mayo can turn any average “mum” into a great deli guy. Who gets kissed by dad going out the door. Which then sparks protests from TV viewers who don’t get the ad. Which cause the ad to be passed all over the internet for commentary or cries of outrage.
All of which makes people talk a lot about Heinz mayo. Well played, by Heinz’s new agency AMV BBDO.”
I also feel that by ‘apologising for any offence’ and ‘withdrawing’ the ad, Heinz have probably improved their position amongst their target customers by appearing to be guardians of “wholesome family values”, which promotes the brand/product as ‘Wholesome’ and ‘good’ for the family (i.e. kids)…
When infact the ad is banned from being shown during the time kids watch TV… because it is UNHEALTHY… full of fat and salt etc…
I’m just more than a little disturbed that they wern’t bothered about the damage a public apology might do, for reinforcement of anti-gay prejudices…?
June 29th, 2008 at 6:12 am
I went shopping on Friday… and stocked up on Branston Baked Beans, Branston Spagetti Hoops and Branston Tomato Ketchup… (The makers of Branston Pickle - a British Fav)
…when I got home I threw out the last few Heinz products I had in my cupboard…
…it felt very liberating, much better than I could have imagined…
…What’s incredible, is that I’ve bought Heinz products all my life… I’ve never tried an alternative… and the Branston products which I tried over the weekend are actually better… I prefer them!
September 5th, 2008 at 11:07 pm
Hi !
Could anybody please upload or write what they say?
I need the subtitles in spanish but if someone
uploads the text in english it would be also fine
thanks!